BrainCraft

THE IKEA EFFECT ft. Joanna Hausmann!

Season 4 Episode 19 | 5m 49s

In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.

Aired: 06/27/18

Rating: NR

Video has closed captioning.

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